At Zen Massage®, tranquility isn’t just a service; it’s our mission. Established in 2007, Zen Massage® has seamlessly merged the allure of an independent boutique spa with the efficiency of a franchise, creating a unique oasis for relaxation and rejuvenation. Led by Keith Larson, the majority owner and CEO, Zen Massage® currently operates nine centers across five states, setting itself apart with a No Contracts, No Membership Fees policy, offering everyday value prices that resonate with our diverse clientele. We at CIO Global, are proud to have Zen Massage as one of 2023’s Top 10 Finest Franchises to Own Today.
Zen Massage® invites you to “Close your Eyes and Count to Zen®!” embodying the essence of our no-hassle approach. We specialize in professional massage and skin care services delivered by licensed therapists and estheticians, providing a true “Zen Escape” for our clients. Unlike competitors, we prioritize everyday value over cumbersome contracts, and more than 80% of our new clients find solace in the simplicity we offer.
Beyond the Tangible: Your Personal Zen Escape
The tangible benefits of our services include pain and stress relief, skin rejuvenation, and relaxation. However, what truly sets us apart is the overall “Zen Escape” – a combination of therapeutic benefits, hassle-free experiences, and the unique “Zen Vibe” in our Centers. Clients describe their visits as “My Time,” eagerly anticipating their next serene escape.
Our target audience spans a wide demographic range, recognizing the growing market for professional massage and skin care treatments. The appeal is not just in our services but in the comprehensive “wellness journey” we offer, endorsed by doctors and embraced by consumers. Massage is increasingly seen as beneficial to overall health, and we are at the forefront of this wellness revolution.
As CEO, Keith Larson values the people-centric culture at Zen Massage®, emphasizing the respectful treatment of franchisees, their teams, and ultimately, the clients. While acknowledging no one’s perfect, Larson stresses the continuous effort to maintain a culture of care and respect.
“In the bustling world, find your ‘My Time’ at Zen Massage® – where no contracts, no membership fees, and a people-centric culture create a haven of relaxation and rejuvenation.”
Local Engagement and Corporate Social Responsibility
Each Zen Massage® Center is locally owned and operated, allowing franchisees to actively contribute to their communities based on local needs. The motto “Local is best” underscores the commitment to corporate social responsibility at the grassroots level.
Zen Massage® weathered the pandemic storm by maintaining strong sales and now looks forward to growth. With a 66% industry growth over the last decade, a $16 billion annual market, and increasing acceptance of massage in wellness journeys, Zen Massage® stands as an attractive proposition for potential franchisees.
Franchisee Criteria: Building Teams and Financial Independence
Beyond financial criteria, Zen Massage® seeks franchisees who aspire to build high-performing teams and achieve financial independence. A focus on “People”-people is essential for success within the Zen Massage® network.
Zen Massage® extends extensive initial training, assistance in site selection and buildout, grand opening support, and ongoing marketing direction. The franchise model boasts a more efficient building approach, lower fees, and robust support, differentiating itself within the franchise landscape.
Adapting to Change: Zen Massage® Post-Pandemic
The pandemic prompted no drastic shifts for Zen Massage®, as the company already had robust health and sanitation protocols in place. As we move into the post-pandemic era, Zen Massage® continues to focus on providing a safe and serene escape for clients, reaffirming its commitment to well-being.
“Close your Eyes and Count to Zen® – at Zen Massage®, we offer more than just a service; we provide a tranquil escape, where everyday value meets serenity.”
