Shelly Nuruzzaman is the founder of Bang Curry, a business inspired by her cherished childhood memories of cooking with her mother. Growing up in Brick Lane, East London, Shelly spent much of her childhood in the kitchen alongside her mum. Her mother’s mastery of spices and ability to create rich flavors fascinated her. The kitchen became a playground for Shelly, where she experimented with ingredients under her mother’s guidance. This early experience laid the foundation for Bang Curry, a brand that provides curry kits designed to help people create authentic and healthy curries at home. We at CIO Global, are proud to introduce Shelly Nuruzzaman as one of the Edition: Successful Businesswomen in Europe, 2025.
Starting Bang Curry was not without its challenges. Shelly faced the difficulties common to many entrepreneurs, from building brand awareness to securing retail partnerships. However, her determination and belief in her product kept her focused. She overcame these obstacles by staying committed to her vision and ensuring her products stood out in the market. The uniqueness of Bang Curry lies in its authentic yet simple approach to cooking. The kits provide guidance and all the necessary ingredients to create fresh, homemade curries. Unlike ready-made sauces, Bang Curry kits emphasize natural ingredients and encourage a hands-on cooking experience tailored to individual preferences.
“She aspires to leave a legacy of empowerment and resilience.”
Balancing work and personal life remains a continuous challenge for Shelly. Although she admits she hasn’t mastered this balance perfectly, she follows a structured routine that aligns with her children’s schedules. Her typical workday runs from 8:30 AM to 4 PM, with weekends mostly reserved for family time. During school holidays, she intentionally scales back her workload to spend more quality time with her children.
One of Shelly’s proudest moments in her career was getting Bang Curry listed in Waitrose and being selected as part of their BrandsNew cohort. This recognition affirmed the brand’s credibility and signaled the retailer’s strong belief in Bang Curry’s potential. Innovation and technology play a key role in Bang Curry’s success. The curry kits are a novel addition to the market, providing an all-in-one solution for preparing authentic curries. Unlike typical ready-made sauces, Bang Curry kits maintain a healthy, all-natural composition. The products also perform exceptionally well in terms of HFSS (high fat, salt, sugar) scores compared to other curry kits and sauces, giving them a significant advantage in the market.
During challenging times, Shelly stays motivated by focusing on her wins, no matter how small. She firmly believes that setbacks bring her closer to future successes. This mindset has helped her maintain positivity and resilience in her entrepreneurial journey. Shelly’s advice to aspiring female entrepreneurs is to leverage their networking skills. She emphasizes that women excel at building connections and encourages them to use these networks strategically to grow their businesses with minimal risk. One of Bang Curry’s recent achievements was securing partnerships with major organizations, including Bidfood. Bang Curry’s products are now available in British Airways lounges, three hospitals, and four university dining facilities. This milestone reflects the growing demand for Bang Curry’s authentic and healthy offerings.
To keep her team motivated, Shelly prioritizes positivity in the workplace. She believes that celebrating every win and maintaining a cheerful atmosphere is crucial to sustaining team morale. During stressful periods, she consciously keeps spirits high, ensuring that her team remains engaged and enthusiastic.
“Setbacks bring her closer to future successes.”
Shelly believes that successful leadership requires accountability. A good leader, in her view, takes responsibility for both achievements and failures. By acknowledging mistakes and working collaboratively to resolve them, leaders can foster a supportive and productive workplace. Shelly values this approach as a way to prevent toxicity in her business environment. Reflecting on the changing business landscape in Europe, Shelly acknowledges the growing number of opportunities for female entrepreneurs. More women are stepping into leadership roles, and businesses are increasingly embracing gender diversity. She finds this shift encouraging and believes it creates a more balanced and dynamic market.
Looking ahead, Shelly envisions Bang Curry becoming the go-to brand for authentic curries in both professional and home kitchens. She aims to expand the product range, introducing exciting new curry kits that offer even more variety and flavor. Throughout her entrepreneurial journey, Shelly has consistently drawn inspiration from her mother. Her mother’s skill in blending spices and her passion for cooking continue to influence the Bang Curry brand. As a businesswoman, Shelly hopes to inspire others to pursue their dreams and remain persistent. By sharing her experiences and encouraging women to believe in themselves, she aspires to leave a legacy of empowerment and resilience.
“The kitchen became a playground for Shelly, where she experimented with ingredients under her mother’s guidance.”
