In 2012, a visionary concept is born, destined to change the fitness and basketball world forever. PickUp USA Fitness, a dream transformed into reality, opens its doors to the world. But its journey begins a year earlier in 2011 when the seeds of this inspiring fitness movement are sown.

PickUp USA Fitness has a simple yet profound mission: “Deliver a better way to play!” But it’s not just about playing basketball; it’s about embracing the spirit of basketball and fitness combined. We at CIO Global, are proud to have PickUp USA Fitness as one of 2023’s Top 10 Finest Franchises to Own Today.

Picture a place where the rhythmic thud of basketballs and the squeak of sneakers resonate in harmony with the hum of conditioning equipment. Imagine always polished, ready-to-go courts and a state-of-the-art gym facility. This is PickUp USA Fitness, a realm of focused energy, where beginners and seasoned athletes come together to strive for excellence. Here, people of all ages and backgrounds discover their potential, becoming more agile, powerful, and conditioned, both as athletes and in their physical fitness journey.

“A testament to vision, hard work, and an unwavering commitment to a mission – delivering a better way to play.”

What sets PickUp USA Fitness apart from the rest is its exclusive focus on basketball. It’s not just a gym; it’s a basketball haven. They offer daily referees, weekly tournaments, basketball training, youth development leagues, one-on-one training, fitness equipment, and even the incredible Dr. Dish Shooting machine. But it’s not just about the facilities; it’s the spirit that makes PickUp USA Fitness extraordinary. The mission is clear – to provide a better way to play.

One thing that truly defines PickUp USA is inclusivity. Their team is welcoming, and every guest, regardless of age, skill level, or background, is made to feel right at home. Everyone is welcome at PickUp USA. Their journey isn’t without its challenges. The path to becoming the largest basketball gym company is paved with hard work and determination. They believe in their mission, starting in 2012, and introduce the franchising concept in 2017.

“Deliver a better way to play – it’s about embracing the spirit of basketball and fitness combined.”

PickUp USA Fitness is more than just a business; it’s a family. Their franchisees aren’t just partners; they’re fundamental pillars of their community. The focus is on providing unparalleled support to their partners. From the moment someone inquires about becoming a franchisee, PickUp USA’s dedicated team, with their extensive experience, guides them through discovery, financing, and site selection, and stays by their side throughout their business journey.

The global pandemic of COVID-19 is a true test of PickUp USA Fitness’s resilience. They briefly close their doors, but they come back even stronger. The dedicated team and loyal customers are the cornerstones of their success. They hire more passionate staff, upgrade their facilities, and expand their services to enhance guest satisfaction. They emerge from the challenges stronger than ever before.

PickUp USA Fitness is not just a fitness center; it’s a testament to the power of a vision, hard work, and an unwavering commitment to a mission. It’s a place where the love for basketball meets the passion for fitness. It’s a place where anyone can become a better athlete and a better version of themselves. And as they continue to grow, PickUp USA Fitness remains true to their mission – to deliver a better way to play!

“Exclusive focus on basketball with daily referees, tournaments, training, and state-of-the-art equipment.”