Empowering Leaders Through Intercultural Communication: Claudia Scheffler-Perrone

Claudia Scheffler-Perrone is the founder of Killer Press and Personal Coachings, businesses that reflect her lifelong passion for personal growth and communication. Raised in Germany by Italian parents, she experienced the challenges and beauty of growing up between two cultures. This diverse background shaped her ability to connect with people from different cultural contexts, inspiring her to create platforms that help individuals enhance their personal brands and communication skills. Her work is a tribute to her parents’ legacy, combining her appreciation for cultural diversity with her mission to empower others on a global scale. We at CIO Global, are proud to introduce Claudia Scheffler-Perrone as one of the Successful Businesswomen in Europe, 2025.

Starting her business was not without its challenges. One of the biggest hurdles was attracting high-class leaders as clients. However, through her international network and unwavering commitment to delivering exceptional value, she built a strong reputation that led to referrals and long-term partnerships. Her ability to provide tailored coaching to executives and professional athletes, while ensuring relevance across various cultural settings, set her apart in the industry. She focuses on personal branding, communication strategies, and leadership development, equipping her clients with the skills to navigate global business environments with confidence and competence.

“Believe in yourself, stay true to your vision, and pursue it with determination.”

What makes her business truly unique is her personalized and empathetic approach. Having firsthand experience with cultural nuances, she connects with clients on a deep level and customizes her coaching to meet their specific needs. She also offers an exclusive Elite Service, which allows her to travel anywhere in the world at short notice, providing immediate support for crisis management or high-stakes negotiations. This flexibility and commitment make her services invaluable to professionals who require expert guidance in critical situations.

Balancing work and personal life is a challenge she acknowledges. Since her work is her passion, the lines between professional and personal commitments can sometimes blur. To maintain a healthy balance, she consciously sets boundaries, ensuring she dedicates time to her personal well-being while continuing to excel in her career. Among her proudest achievements are being interviewed by major TV stations and receiving prestigious awards for her coaching expertise. However, what brings her the most fulfillment is witnessing the transformation of her clients. Seeing them gain confidence, improve their communication skills, and achieve professional milestones is the true reward of her work.

During tough times, she remains motivated by maintaining a positive outlook and surrounding herself with a strong support system. Her passion for helping others fuels her drive, and the success stories of her clients serve as constant reminders of the impact of her work. She advises women aspiring to start their own businesses to believe in themselves and not let others define or intimidate them. Staying true to one’s vision and pursuing it with determination is key to overcoming obstacles and achieving success.

One of her most notable success stories involves a CEO who struggled to establish a strong personal brand in a competitive industry. Through her coaching, the CEO’s branding strategy was redefined, focusing on authentic storytelling, intercultural communication, and thought leadership on platforms like LinkedIn. Within months, their visibility increased significantly, leading to new business opportunities and a stronger industry reputation. Another remarkable case was a last-minute request from a high-profile executive preparing for a crucial negotiation in Asia. Within two days, Claudia was on a plane, providing hands-on coaching and strategic guidance. The result was a successful deal and a lasting impression on the executive’s counterparts, further solidifying their position as a skilled and culturally competent leader.

“I don’t just offer solutions; I deliver measurable, life-changing outcomes.”

Her ability to inspire and engage her team stems from fostering a supportive and collaborative work environment. Open communication and recognizing individual contributions play a crucial role in keeping her team motivated. She believes that successful leaders must possess empathy, adaptability, and a clear vision to build trust and inspire others effectively. Over the years, the business landscape in Europe has evolved significantly for women. While progress has been made in gender equality and leadership opportunities, challenges still exist. She emphasizes the need for continued advocacy and support to ensure that more women can break barriers and thrive in their respective industries.

Looking ahead, her goal is to expand her business into Asia and the USA, forging partnerships with companies that value intercultural expertise and leadership development. She plans to launch masterclass programs addressing the unique challenges of these regions, including cultural competency and global leadership strategies. Additionally, she aims to write more books on personal branding, crisis communication, and leadership, making her insights accessible to a broader audience. Her ultimate vision is to establish a globally recognized brand that continues to empower professionals and organizations to succeed in an ever-evolving world.

Throughout her journey, she has drawn inspiration from her network of entrepreneurs, mentors, and fellow coaches. However, her biggest influences have been her parents, who instilled in her the values of resilience, innovation, and empathy. Growing up in an Italian family in Germany taught her the importance of hard work, embracing diversity, and staying true to one’s principles. She hopes to leave a legacy of empowerment and transformation. Her dream is to be remembered as someone who not only inspired individuals to reach their full potential but also created a lasting impact on the business world by fostering a culture of empathy, innovation, and intercultural understanding. She wants the professionals she has coached to look back and acknowledge how her guidance helped them grow both professionally and personally. Above all, she aspires to inspire future generations of women to pursue their dreams with confidence, break barriers, and redefine success on their own terms.