Annabel Boom didn’t set out to create just another skincare brand. She wanted to start a revolution—a rebellion against overwhelming, overcomplicated, and overhyped beauty routines.
Spritzy Skincare was born from a simple yet powerful question: “What are you feeding your skin?”
We obsess over what we put in our bodies, scrutinizing ingredient lists, avoiding additives, and choosing whole, nutrient-dense foods. But when it comes to skincare? We slather on products filled with unpronounceable chemicals, synthetic fragrances, and some products that do more harm than good. Annabel wanted to change that—without making skincare feel like a chore.
From Dream to Reality—And the Chaos in Between
The day Annabel registered Spritzy as an official company, she was buzzing with excitement. “Wow, this is it. My brand is real. I’m doing it!” she thought. But she quickly learned that having a great idea and crafting beautiful products was the easy part.
The real challenge? Turning an idea into a business that people actually love.
There were moments of doubt. Like the time she spent hours perfecting a formula only to realize that one of her packaging suppliers had suddenly closed down. Or the endless legal hurdles of UK skincare regulations (who knew selling soap could require so much paperwork?). And let’s not forget the terrifying realisation that just because you build a brand, it doesn’t mean customers will magically appear.
Selling wasn’t second nature to her. But Annabel refused to let Spritzy become another “small business that didn’t make it.” She pushed herself to get creative—collaborating with like-minded brands, building relationships with boutique and independent retailers and turning every setback into an opportunity to learn.
Why Spritzy is Different—Skincare That Feeds Your Skin
Most skincare brands chase trends. They push 10-step routines, promise overnight miracles, or overwhelm you with complicated ingredient names. Spritzy does the opposite.
Annabel’s philosophy is simple: if it’s not good enough to put in your body, why put it on your skin?
Spritzy’s products are made with cold-pressed plant oils, botanical extracts, and skin-loving nutrients that work like a balanced diet for your skin. No unnecessary synthetic ingredients. Just effective minimalism—skincare that works with your skin, not against it.
And it’s not just for one person. Spritzy is designed for the whole family. Whether it’s a soothing Lavender bath for your little ones, a nourishing face oil for glowing skin, or a revitalizing body brush to kickstart your day—self-care should be simple, effective, and feel damn good.
We at CIO Global, are proud to introduce Annabel Boom as one of the Edition: Successful Businesswomen in Europe, 2025.
Moments That Make It All Worth It
Some of Annabel’s proudest moments aren’t about hitting sales goals or getting featured in glossy magazines. They’re the small, personal wins—like when a customer tells her they finally found a face oil that doesn’t irritate their sensitive skin. Or when someone messages to say they’ve ditched their 10-step routine because Spritzy’s simple formulas are actually working.
And then there’s the thrill of seeing Spritzy products sitting on boutique shelves next to household-name brands—the brands she once thought she could never compete with.
“That feeling never gets old,” she says. “Every time a new customer chooses Spritzy over a big-name brand, it reminds me why I started this. People don’t just want skincare—they want conscious skincare. And we’re giving it to them.”
The Future of Spritzy—And a Message to Fellow Dreamers
Building a brand from scratch isn’t easy. Annabel won’t pretend it is. There have been moments where she questioned everything, where exhaustion took over, and where she had to remind herself why she started.
But the vision remains the same: to create skincare that’s good for your skin, good for the planet, and good for the soul.
For anyone dreaming of starting their own business, her advice is simple: Just start. It won’t be perfect. It won’t be easy. But if you’re passionate enough to push through the hard days, you’ll build something worth fighting for.
And if Spritzy can inspire others to take that leap, then Annabel knows she’s doing something truly special.